<aside> 👋

I’m a Marketing Lead based in Belgrade with 13+ years of experience in digital marketing. I work across the full funnel and understand how PPC, SEO, analytics, and product marketing come together as a unified growth system. I focus on turning data into clear decisions, prioritizing what drives impact, and building strategies that deliver measurable results. I also actively use AI tools to streamline workflows, increase productivity, and improve performance across marketing channels.

</aside>

Contact

Artem Zudin

📧 [email protected]

🔗 linkedin.com/in/artem-zudin-b32009b0/

📱t.me/tjomik

Experience

Senior Marketing Analyst / Marketing AI Automation Manager

**Firebird Tours,** remote (US) – (January 2026 - Still working)

Key Achievements:

• Accelerated SEO and PPC operational workflows 3x by building and maintaining 100+ automation workflows and dashboards (n8n, Cloudflare) covering link building, broken-link recovery, PPC reporting, CRO reporting, SEO reporting, and traffic-spike alerting.
• Created and implemented an AI-driven workflow for rapid SEO satellite site generation, including automated technical and PageSpeed audits — cutting site build time from 1 week to 3 hours.
• Implemented automated bidding strategies to improve campaign efficiency and reduce manual bid management workload.

Responsibilities:

• Designed and shipped AI-generated SEO landing sites (using Claude) for new route-based domains, optimizing each to a SurferSEO score of 85+ and implementing full GTM/GA4 conversion tracking.
• Built and maintained n8n automation workflows for SEO operations: broken-link recovery, webmaster outreach, and AI-powered link-building/outreach agents; monitored and fixed workflow reliability issues (e.g. spam-email filtering).
• Created and maintained Cloudflare/n8n dashboards for SEO and PPC traffic-spike monitoring, with automated alerting for organic and paid traffic anomalies; handed off alert usage to the team.
• Restructured and scaled PPC campaigns (device/match-type segmentation, keyword pruning, negative-keyword management, DSA/RLSA audits, CRM audience integration) to recover traffic and hit CPA/CPL targets.
• Implemented automated bidding strategies across Google Ads and Bing Ads, including a custom bidding methodology for Bing Ads to work around campaign-level limitations.
• Drove travel.ninja user acquisition end-to-end: SEO content and guide-page creation, topical mapping, landing pages, and PPC launch/relaunch across new markets (Japan, Italy).
• Designed a BI dashboard concept unifying SEO backlink spend (Salesforce mediaplans), ranking data (Ahrefs/Search Console), and GA4 traffic to guide link-buying and anchor-text decisions.
• Conducted research on digital PR platforms and agencies for authoritative media placements, evaluated against citation-index growth as the key success metric.
• Set up and QA'd conversion-tracking events (funnel events, "hold the price" clicks, Hold & Book optimization) across Google Ads to improve bid-strategy targeting.

Head of UA